TikTok Shop ManagementHow much does TikTok Shop management cost?
Printed retainers start at about $1,900 to $6,500 a month, and most agencies don't print a price at all. Evolve Media checked 32 TikTok Shop providers in October 2026, and found two US agencies that publish a retainer floor and none that publish their cut of sales. Evolve sells this service too, so it has a stake in that count.
Source: Evolve Media, TikTok Shop agency pricing
What do TikTok Shop management services charge?
The starting prices we could read run from about $1,900 to $6,500 a month, and these are floors, so a bigger shop pays more.
| Agency | Price | Note |
|---|---|---|
| David Ricardo | $1,899 to $3,500 | Full management service |
| Tiksly | From $2,500 a month | Its lowest plan |
| IF. Agency, UK | From about £4,000 | After a setup phase |
| Top Growth Marketing | From $5,000 a month | Month to month |
| Darkroom | From $6,500, plus a share of sales | As listed in Evolve's survey |
Source: David Ricardo, TikTok Shop services
Source: Tiksly
Source: IF. Agency
Source: Top Growth Marketing, best TikTok Shop agencies
- Evolve's survey lists Top Growth from $2,000, while Top Growth's own list says from $5,000.
- Social Tale, also an agency, says a flat retainer usually runs $3,000 to $15,000 a month.
What does a cut of sales come to each month?
It costs little while your shop is small, and far more than a retainer once it's big. Social Tale gives the share agencies take at each size. Those are its ranges, and they aren't our rate.
| Shop sales a month | Usual cut | Cut in dollars | A $5,000 retainer as a share of sales |
|---|---|---|---|
| $20,000 | 12% to 15% | $2,400 to $3,000 | 25% |
| $100,000 | 8% to 12% | $8,000 to $12,000 | 5% |
| $300,000 | 6% to 10% | $18,000 to $30,000 | 1.7% |
| $1 million | 5% to 8% | $50,000 to $80,000 | 0.5% |
Source: Social Tale, what a TikTok Shop agency costs
Source: The last two columns are our own arithmetic on those ranges
at scale the math flips: 15 percent of a $200K month is $30K, which is more than the best retainer on the market.The Brand Buddies, Its TikTok Shop agency pricing guide
Source: The Brand Buddies, TikTok Shop agency pricing
Some agencies land in between. Social Tale puts a hybrid at $2,000 to $8,000 a month plus 3% to 8% of sales.
Is a retainer or commission the better deal?
A retainer gives you a fixed bill that you pay whether sales come or not, and commission moves that risk onto the agency. Paying both doesn't buy you more work by itself, and Ken Yoshimura of Neuro has little patience for that pitch.
They'll charge you like whatever percentage plus a retainer every single month and they're like we're going to have all these creators just pumping out video for you and that only works so far.Ken Yoshimura of Neuro, Open Residency, June 2025
Source: Open Residency, Ken Yoshimura
We picked one side. Our agency is paid on commission only. You only pay us when creators generate sales for your brand.
When is commission only a bad fit?
When your shop is already big and steady, when an agency signs you with no stake in your start, or when you need one fixed number for your budget.
- Your shop already sells a lot. Past a certain size, a percentage costs more than a full retainer would.
- You're starting from zero with an agency that signs everyone. The Brand Buddies warns that percentage deals on a shop with no sales attract agencies that sign many brands. MediaLabs says commission deals are usually kept for brands above $1 million a month, because the first months take money with no sure return.
- The deal counts sales the agency didn't bring. Evolve says to pin down which sales count: gross, net of refunds, affiliate only, or everything including organic.
- You're outside who we built this for. Our offer is for consumable wellness and supplement brands doing $10M+ a year, on TikTok Shop or ready to open one. If that isn't you, or you'd rather pay a fixed monthly fee, a retainer may suit you better.
Source: MediaLabs, what a TikTok Shop agency costs
What do you pay on top of the agency?
TikTok's own fee, your creator commissions and your ad spend, because those sit on top of every model. Some agencies add a setup fee as well, and Social Tale puts it at $2,000 to $10,000. Ours has no setup fee and no retainer.
If you'd rather run it yourself, the outreach tools list plans from $149 to $599 a month. You still need people. As one podcast host understands it, Comfrt runs its program with two, one recruiting creators and one running its Discord.
Source: Hubfluence pricing
Source: Reacher pricing
Source: Comfrt's two person team, on video
What should you ask before you sign?
Ask for the rate, in writing, and which sales it counts. That goes for us too, since this page doesn't print our rate. Next, read how to choose a TikTok Shop agency. Here's how our TikTok Shop management works: 55+ brands, 120M impressions and $25M+ in GMV, and the audit comes first, for free.